How to choose a sales agent when selling your property


When you make the decision to sell your property, you naturally want to achieve the maximum sales price – and the agent you choose can play an important role in this.


Here are some tips to consider when choosing a sales agent

  • Research which agencies and agents are most prominent in your suburb through websites such as or
  • Check out their company and agent profile on their website
  • Research their agent ratings and reviews on websites such as
  • Review what type of properties these agents typically specialise in – for example, they may be an apartment specialist, or an acreage specialist
  • Interview the agents – yes, actually interview them!  They are going to be doing an important job for you so they need to be able to answer your questions and make you feel confident that they can do the job well
  • You can also evaluate the agents on the following criteria and qualities:​
      • Communication
      • Proactivity
      • Response time
      • Market knowledge and experience
      • Outcomes – while total sales are often referenced, it’s also important to understand whether the agent consistently achieves the listed price or close to it

Next steps

Obtain 2 – 3 appraisals including market perspectives and proposed sales method eg auction, private treaty etc.
Compare the appraisals, fees, marketing strategy and costs – but also consider how you feel about the agent and whether you will be able to develop a productive relationship.  Sometimes it can take longer than anticipated to sell your property and you could be working with you agent for an extended period
Negotiate the commission fee if you feel there is a need to.

We can help you too

Selling a property can be stressful enough and if you just don’t have time to do all this, the Infocus Property Advisory can take care of the entire agent selection process for you, from researching and reviewing the agent, to presenting our recommended agents and negotiating the commission for you.  There is no charge to you for this service and it’s available to all Infocus Advisory clients and their family and friends.

If you have any questions about selling your home, or anything property-related, please don’t hesitate to contact the Infocus Property Advisory office.

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